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Running your own operation gives you an advantage! NYX Interactive is doing the right thing!

NYX Interactive has acquired Cashball Ltd, a bingo operator, from Bonnier Group.

It is a good move since every game developer needs to be in close to the actual players. NYX Interactive will by running their own operation be able to try out new features and approaches much easier than if they had to do it with one of your customers (the ones running the operation).

/Staffan

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  1. That's a really good point Staffan! There is obviously also quite an economic upside owning the B2C brand. Nyx will almost get the whole piece of the pie. So, I agree with this but I also see two possible cons being both supplier and operator:

    1. It could be hard to keep up with the brand promise that NYX is "an independent supplier".
    2, It could also be tricky when NYX is a supplier both in the B2G area as well as the Cross Border Area. Adding operatorship may be seen as negative by some of the big B2G giants.

    Well, these are just comments from an outsider, NYX must have thought about the pros/cons before they made this move…. ;-)

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