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PaddyPower has a “Game Home”, a feature I wrote about back in ’09

I wrote a blog post, When will games get more social & personalized content, back in November ’09 where there was a sketch showing a “Game Home”. The concept was to have a home for each game on your gaming portal with information and features related to the game.

Today when I visited and their games section I noticed that they have implemented something very similar.

Image 1. PaddyPower’s Game Home

In image 1 you see PaddyPower’s “Game Home” for BlackJack. It includes “how to play”, “ratings & reviews”, “FAQs”, “Related games” and so on.

I think it looks pretty good and below you can see my sketch.

Image 2. My concept sketch from back in 2009 (in Swedish)

My “Game Home” concept sketch includes “How to play”, “This week’s best BlackJack players”, “Related Games”, “FAQs”, “Challenge a friend”, “Rate this game” and “The Black Jack blog”.

I think PaddyPower has done a good job with their “Game Home” and it will be interesting to see if the continue to develop it.

I guess I’ll have to continue to go over my older blog posts to see if other ideas I’ve written about are implemented on any gaming portals :)


What people say about this (2)

2 thoughts on “PaddyPower has a “Game Home”, a feature I wrote about back in ’09

  1. Hey Staffan,

    Great to see the game home page getting some love. Inspiration for redesign was drawn from plain old user research, web analytics and some trend analysis. If only it was as simple as researching a few blog posts, the time we could have saved ourselves ;)

    Looking forward to reading more about your thoughts on personalised content strategy within e-gaming.

    (on the Paddy Power UX Team)

    • Hi Celine,

      Thanks for your comment. I’m happy that your game home page design came from research and not from reading a few blog posts, but I’m glad that it verifies my ideas to some extent ;)


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