Euro 2012 is just around the corner, and I am really looking forward to it.
What will be really interesting to see from my point of view is what all the sportsbook companies will do.
- Will they release special Euro 2012 sites?
- Will they have Euro 2012 apps?
- Will they put tons of money into advertising on TV?
I am hoping that we will see some new and interesting ways to attract new and current customers to place bets. The amount of bets placed using a mobile or with live betting should be huge.
So let the Euro 2012 begin and show us some interesting ways to bet!