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Launching a beta version is a good move!

Today when I visited Betfair.com I got a pop up saying “You’ve been selected to experience the next generation of our site”.

Betfair is giving customers the chance to try out the beta version of their new upcoming site. This is a really good move for a number of reasons. For instance:

  • You can get feedback from your customers and change accordingly if needed
  • You can compare the new site with the current one in terms of actual bets made
  • You can change try out new things to see what works and doesn’t work

Image 1. Betfair’s pop up window

So I think it is a really good move by Betfair to launch a beta version and at the same time give the customer the chance to go back to the current one, as well as be able to give feedback on the new one. (going back to the current version is a kind of feedback as well).

I know that Ladbrokes also launched their site in beta first. Are there any more examples out there?

 

/Staffan

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