Last week I wrote a blog post about Unibet’s new poker software, and it was interesting to read that Unibet is pushing really hard for their poker product in the UK. If I were responsible for the poker product at Unibet I would have done it a little bit differently.
Here are there things I would have done: differently:
- Launch a poker product that works on more than one plattform.
- I would wait to make a major advertising campaign until the product works on a few different plattforms.
- I would not use devices/references in the advert which players can not play on.
Image 1. An Apple computer is used in the advert
Image 2. A reference “Available in the App Store” is used
The poker ad can be viewed on YouTube, http://www.youtube.com/watch?v=LZRjfjqDW28