In my experience most software development projects focus on functionality and forget about the user. In many cases they don’t even know who the users are. A common term I often hear is “Everyone is our target group“. But how can you design for everyone? You need to know your target groups and prioritize them.

I’m starting a section in my blog called “A redesign in 20 minutes” that will show how easy and fast it is to improve the user experience just by focusing on the users.

I’ve set up two simple rules for the redesign:

  • 6 minutes research
  • 14 minutes interaction design

The result will be a blog post (hopefully on a weekly basis).

If you any suggestions for stuff that doesn’t work very well then please let me know and I’ll redesign it.

/Staffan

Redesign 26 (2011-03-22) – betaland’s flash casino start page

Redesign 25 (2011-01-04) – BetClic’s casino games window

Redesign 24 (2010-11-26) – ParadisePoker’s lobby

Redesign 23 (2010-09-20) – Betsson’s bingo window

Redesign 22 (2010-09-01) – Betfair’s header

Redesign 21 (2010-06-21) – Sportingbet.com’s iPhone & Android page

Redesign 20 (2010-06-03) – Register for Sit & Go Tournaments at Full Tilt Poker

Redesign 19 (2010-05-25) – Expekt’s login dialogue

Redesign 18 (2010-04-14) – Sky Bet’s iPhone Sportsbook

Redesign 17 (2010-04-07) – Show folded cards on OnGame Network

Redesign 16 (2010-03-04) – 888.com’s registration form

Redesign 15 (2009-12-21) – OnGame Network’s Coinflip Sit & Go

Redesign 14 (2009-12-14) – Personalisation in the Full Tilt Poker lobby

Redesign 13 (2009-12-03) – Unibet’s sports selection

Redesign 12 (2009-11-23) – Betsafe’s login behavior

Redesign 11 (2009-11-15) – PokerStars “Fold” and “Check” buttons

Redesign 10 (2009-11-08) – Full Tilt Poker’s advance action checkboxes

Redesign 9 (2009-11-01)  – NordicBet’s deposit page

Redesign 8 (2009-08-17) – Login dialogue in Boss Media’s instant poker

Redesign 7 (2009-08-11) – Betfair’s sign up form

Redesign 6 (2009-08-03) – PokerStars poker lobby

Redesign 5 (2009-07-27) – Expekt.com Casino categories

Redesign 4 (2009-07-19) – Sportingbet Promo page

Redesign 3 (2009-07-12) – Parlay5 bingo client

Redesign 2 (2009-06-28) – Casino Club Instant portal

Redesign 1 (2009-06-21) – OnGame Networks poker lobby