Use Gamification To Drive Participation And Engagement To Your Igaming Portal!

Gamification, game dynamics and game mechanics are terms used more and more but what does it mean for gaming portals?

”Gamification is the process of integrating game dynamics and game mechanics into a website, business service, online community, content portal, or marketing campaign in order to drive participation and engagement.” (Defintion by Bunchball)

Game mechanics include

• Points

• Levels

• Challenges

• Leaderboards

Game dynamics include

• Reward

• Status

• Achievement

• Self-expression

• Competition

Today many gaming operators use game mechanics in games but I haven’t really seen any good implementations where the gaming portal use both game dynamics and game mechanics for all their games and content. (if you have then please let me know)

Gaming operators need to get back to the drawing board and build a system that works for them when it comes to gamification. One example would be that players get points for every day they log in to the portal and play, another example could be a weekly challenge where a player get a new ”assignment” every week. In both cases a player’s status will increase and he would get some kind of reward when they reach a certain level.

I’m very interested in gamification and am working on how an ”igaming system” could work. Let me know if you want to know more about it 

/Staffan